Did Your YouTube Ads Work? Deriving Cross-Channel Uplifts
In this article, I will share some ways to infer the impact of YouTube ad performance for analysts and data-driven marketers.
Growth
Dynamic Metric Trees: Improving Customer Profitability
You will see an example of dynamic metric tree above
Biologist, Data Analyst and Growth Hacker walk into a bar
5 Growth Experimentation lessons I've learnt while working